Websites provide a visual tool for customers or potential customers to browse and learn more about your business. Your company’s website should be easy to navigate, and the homepage should bring the viewer in right away. Too much information to start with will turn most away.
Make it visually stimulating, and interesting.
Customers will also want to follow your business to keep up with changes, interesting facts or events that your company may have to offer. Keeping your site up to date is important to keeping traffic flow, along with social media accounts.
Consistency is one of the key signs of a website designed by a professional web designer and not somebody who is learning the trade. Ensuring your website design is consistent throughout the various types of pages and forms gives the website a unified feel to pull it all together. Consistency is found not only using the same color scheme all over the website, or a similar set of fonts, but also making sure the website behavior is consistent.
